Abstinence, a local non-alcoholic spirits brand inspired by the biodiversity of the Cape Floral Kingdom, attracted global recognition at the international Low- and No-Alcohol Masters Competition of 2021.
The inaugural competition, launched by The Spirits Business, celebrates the best low-ABV and alcohol-free products on the market, as the burgeoning category takes off. Following blind tastings in the UK by an expert panel of spirits professionals – first neat and then with the suggested mixer pairing – Abstinence secured three Gold medals and One silver.
The homegrown brand competed with over 50 entries in the White Spirits Category (0.5% ABV and Under), taking home two Gold medals for Abstinence Cape Citrus and Cape Spice, and a Silver medal for the newly-launched Cape Fynbos. Meanwhile, Abstinence Blood Orange Apéritif competed against 27 entrants in the Non‐Alcoholic Apéritifs Category (0.5% ABV and Under) and scooped Gold.